Beyond Black
Graphic Design
Role
Visual Designer, Art Director
Project Scope
Campaign Branding, Marketing
Location
London, UK
Description
Beyond Black is a Black History month campaign. The 2022 edition was themed "Culture in Colors." a miniseries celebrating African culture through fashion, bold colors, beautiful prints, and patterns. The goal was to educate. The audience will learn about the varied culture, prints, and patterns of Africa through this campaign. Through Sook's network of digital screens located throughout the United Kingdom, the campaign pictures will be emphasized. A QR code will be attached to each asset, leading users to a landing page where they can read more about the campaign.
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