Endura Coin: Visualizing Fitness as Currency

Endura Coin challenges societal norms by proposing a speculative future where fitness scores directly influence social and economic status. I conceptualized the name and branding, crafting a cohesive visual identity that embodied the futuristic and thought-provoking nature of the project. My work included developing motion graphics, interface designs, and social media assets that highlighted the dynamic scoring system.

The project envisions a multiplier-based system where daily health choices—like steps taken, workouts completed, and meals consumed—impact an individual’s financial purchasing power. Through these assets, I visualized how fitness habits could reshape societal hierarchies, sparking meaningful discussions about health, privilege, and equity in a speculative future.

This work explored the intersection of design, technology, and ethics, pushing the boundaries of how we perceive fitness and its role in economic systems.